The other night I was watching the Super Mario Bros. movie (yes I do watch that for fun, that is for another article) and I noticed something very odd. I’m betting plenty of people really into the Mario series know this already but, Bob-ombs were manufactured by Reebok. I know, this is a crazy thing to say, but I’m telling you the truth.
At the final climax of the movie Mario winds up a Bob-omb and it begins the walk towards King Koopa, of course to extend the climax it falls down a pit and has to find its way back to the target. When it finally does, it is on the under side of a grate and we get to see the underside of the Bob-omb’s feet and printed there is the Reebok name and logo.
Like I said, I’m sure there are a number of people out there who knew this already but this is the first time I can remember noticing it. I was in such shock I had to rewind and do a double take and then I had a hard time not laughing. This is probably one of the most hilarious moments of product placement I have ever seen.
Of course even though I’m sure no one in their right mind would call this “canon” we can discredit it anyway and say it isn’t a Bob-Omb. You know, since it sounds like everyone in the movie says “Ba-Bomb!” and never Bob-omb.